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For live broadcasting, content distribution and post production alike, Mellanox’s leading IP-based technologies enrich the video experience and bring the audience and content closer together. The move from HD to 4K/UHD, 8K & HDR not only shows the need for absolute bandwidth, but also shows the inability of the current proprietary technology (SDI) & traditional Fibre Channel storage to deliver. Driven by their need to have the underlying hardware innovate at their speed, the media & entertainment industry is now transitioning to a converged Ethernet fabric for both their application and the storage, an open standard that has been powering the datacenters for decades. Mellanox empowers our customers to create, process and deliver contents quickly with the next-gen IP networking.